Sumeet Mehta, Co-Founder of RATH Infotech
Sumeet Mehta is co-founder of RATH Infotech, a digital agency serving Dubai and all UAE. Together with co-founder Manish Doshi, he has led the firm's client work since 2014 across SEO, AI-search optimisation (AEO/GEO), web design and development, ecommerce and performance marketing.
RATH runs founder-led delivery on its larger engagements: accounts of AED 10,000 or more per month are handled directly by the founders rather than routed through account managers. That model is one reason client retention sits above 98%, and why the firm's first client from 2014 is still a client today.
Areas of work
Sumeet's work at RATH spans the disciplines the agency offers its UAE clients:
- Search engine optimisation, from technical audits to topical-authority content strategies
- AI-search optimisation: answer engine and generative engine optimisation (AEO/GEO), practised on this very website before being applied to client sites
- Performance marketing across Google Ads, Meta and emerging channels such as ChatGPT advertising
- Web, WordPress and ecommerce builds that are designed to rank and convert
The team he and Manish lead holds individual Google and Meta certifications, and RATH Infotech is a Certified Google Workspace Partner.
The numbers-first approach
RATH publishes its campaign results rather than describing them in adjectives: 97 concurrent Meta campaigns for a property developer with a best cost per lead of AED 17.72, and a manufacturing client whose search impressions grew 2,757% in twelve months. Those numbers, anonymised and converted to AED, are published in the firm's case studies and its open lead-cost benchmarks dataset.
You can reach Sumeet's team at sales@rath.ae or connect with him on LinkedIn.